The study covers both new and traditional media channels in relation to impact based advertising. It creates a new eight factors model that attempts to highlight the stregths and weaknesses of ten different media types. The study also focuses on the current and future trends of marketing.
Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:10848 |
Date | January 2009 |
Creators | Kaston, Josh |
Contributors | Král, Petr, Karlíček, Miroslav |
Publisher | Vysoká škola ekonomická v Praze |
Source Sets | Czech ETDs |
Language | English |
Detected Language | English |
Type | info:eu-repo/semantics/masterThesis |
Rights | info:eu-repo/semantics/restrictedAccess |
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