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Uvedení nové značky na trh a aplikace marketingového plánu / The launch of a new brand to the market and application of marketing plan

This master's thesis focuses on analysis of marketing tools used by launch of a new brand of sonic electronic toothbrushes Philips Sonicare to the market in Czech Republic. The analysis lies in evaluation of specific usage of marketing tools and whole communication mix in a multinational company. The analysis is followed by suggested corrective measures for each part of marketing plan, which take in account especially marketing activities for next year.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:162698
Date January 2012
CreatorsHojgr, Pavel
ContributorsTahal, Radek, Cetlova, Eva
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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