The aim of the thesis was to describe the way of creating marketing strategy and analyze the marketing strategy of the company Jutex. The thesis is divided into two parts. The theoretical part consists of defining marketing and new trends, conditions of creating marketing strategy, situation analysis and marketing mix. Practical chapter builds on the previous one and through a case study of Jutex transfers theoretical knowledge into practice. The conclusion is summing up new knowledge acquired by writhing this thesis and recommendation for the company Jutex.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:149824 |
| Date | January 2012 |
| Creators | Zelenayová, Petra |
| Contributors | Průša, Přemysl, Ballay, Tomáš |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Slovak |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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