The Master thesis is based around the planning of the communication mix of a specific firm. It consists of three main parts. The first part is theoretical, and contains theoretical resources and concepts related to the subject matter from the standpoint of marketing and the communication mix. The analytical section introduces the subject firm and contains the necessary analyses. The thesis also includes research in the form of a survey. For a conclusion, the project proposes possible methods of improving the communication mix based on the gathered data.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:442970 |
| Date | January 2021 |
| Creators | Šváb, Michal |
| Contributors | Domanižová, Petra, Milichovský, František |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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