This diploma thesis is concerned with an issue of communication of small local businesses. The main goal is to propose for the optimal communication mix regarding decision making for selected company, flower studio Rozálie. To be able to execute this goal, the complex situation analysis for flower studio and the detailed analysis of decision making have to be conducted. These serve as base for the selection of suitable communication tools. Proposed communication mix is constructed around the key tool which is online communication. Online communication is extremely convenient tool for small local businesses because of its low financial expenses but also because in present world the online communication is vital part of consumers' lives an therefore vital part of companies' existence.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:206985 |
| Date | January 2015 |
| Creators | Burdová, Ivana |
| Contributors | Postler, Milan, Mikeš, Jiří |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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