The aim of my thesis, the proposal of the communication strategy of Brudra Ltd. company, is to analyze and consequently determine the process of creation of the promotional strategy for this company, which is not in place yet. In order to verify the public awareness of this company were used the questionnaires, the other part was checking the quality of services provided in a small detail shops belonging to the company with a method called Mystery shopping. As the outcome will be the merging of the results of the previous mentioned methods, thank to which we will be able to focus on the weak points and gaps in the promotion, followed by its cohesive and unification, including any possible recommendations. The proposal should serve as a sort of guide for setting up the marketing plan for the future.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:162752 |
| Date | January 2012 |
| Creators | Sůsová, Petra |
| Contributors | Pauknerová, Daniela, Kašparová, Eva |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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