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Návrh komunikačního mixu vybrané společnosti / Proposal of the Communication Mix of the Company

The master thesis deals with creation of communication mix of the company Mlékárna Polná spol. s r. o. The theoretical part defines basic knowledge from marketing area and it further informs of marketing communication. The analytical part contains a detailed analysis of the current state of company. It includes a marketing research and interpretation of its results. Gained information from performed analyses will be the basis for creation of a new communication mix.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:319475
Date January 2017
CreatorsKodrasová, Nikol
ContributorsJeklová, Stanislava, Milichovský, František
PublisherVysoké učení technické v Brně. Fakulta podnikatelská
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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