This diploma thesis focuses on marketing communication of selected company. Theoretical part of this thesis contains general basis of marketing mix which is pursuated to propagation and communication mix tools. Practical part provides analysis the communication mix of selected company. The aim of diploma thesis is to valorize theoretical knowledge together with practical analysis and define the recommendations to improve the marketing communication.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:377373 |
| Date | January 2018 |
| Creators | Třasoňová, Dominika |
| Contributors | Musilová, Simona, Mráček, Pavel |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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