The introductory part deals with the fundamental characteristics of communication, currently used communication models, analyze the communication process and describe social nature of communication using managers communication networks inside and outside the organization. After that, the work refers to specific forms of communication and their use with ICT technology. The practical part firstly examines the managers communication needs and then analyzes the claims and demands for communication strategy. The gained knowledge is then used to design specific management communications system.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:72839 |
| Date | January 2011 |
| Creators | Novotný, Lukáš |
| Contributors | Jelínek, Jiří, Voráček, Jan |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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