The thesis deals with the new trends in marketing communication. It shows the importance of new media and new tools of marketing communication mix. It aims to analyze new trends and forms of marketing communication and based on the findings to apply their use in marketing communication of company Direct Parcel Distribution CZ.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:76856 |
| Date | January 2009 |
| Creators | Cigošová, Petra |
| Contributors | Postler, Milan, Kotlasová, Leona |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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