This thesis deals with communication and presentation of information at South Bohemian Science and Technology Park (JVTP). Information is a basic component of communication which is required to satisfy certain quality characteristics. These coupled with communication are characterized in the theoretical part. It is also focused on the communication phase of the project and communication tools. The analytical part is divided into two sections. Environmental analysis reveals potential of innovation environment of South Bohemia and also low awareness of JVTP. Analysis of JVTP focused on its services and operation, determine the strengths and weaknesses of the project, including a lack of communication activities. The output of the analytical part is a comprehensive analysis of the innovation environment, identifying the key topics to communicate and findings media reflection of JVTP, including innovation and research. There are used methods such as analysis of internal documents, electronic resources and survey. Results of the analytical part are compared with the three hypotheses. Acquired knowledge is applied in the third chapter, the proposed solution. Communication tools are effectively divided into three stages of communication. Along with key topics, communication tools and channels are forming a comprehensive framework for effective communication and presentation of information of JVTP.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:199717 |
| Date | January 2013 |
| Creators | Mlčák, František |
| Contributors | Střížová, Vlasta, Chrobočková, Lenka |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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