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Návrh komunikačního mixu vybraného podniku / Proposal of Communication Mix of the Selected Company

This diploma thesis focuses on the analysis of the current communication mix of the selected company, identifies the marketing deficiencies and proposes new tools of the communication mix. The thesis is divided into three parts. The first part explains the theoretical background. The second part of the thesis deals with internal and external analysis and the third part contains own proposals for new elements of communication mix of the selected company.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:416856
Date January 2020
CreatorsKonečná, Lucie
ContributorsDobešová, Marie, Milichovský, František
PublisherVysoké učení technické v Brně. Fakulta podnikatelská
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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