The subject of this Master’s thesis is to define the individual instruments of the marketing mix and communication mix. The thesis also provides an analysis of the current condition of entertainment services. The result is a complex entertainment services marketing mix proposal.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:225033 |
| Date | January 2015 |
| Creators | Bachurek, Ondřej |
| Contributors | Res, Jakub, Mráček, Pavel |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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