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Návrh komunikačního mixu vybraného podniku / Proposal for Communication Mix of the Selected Company

The thesis is focused on proposal of communication mix for the motion design company. This contains the most important concepts and principles related to the current issues of marketing in the advertising segment. Furthermore, a detailed analysis of the current state of the company and created a specific proposal of new communication mix, which should lead the fulfillment of the objectives set.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:319242
Date January 2017
CreatorsKoubek, Filip
ContributorsChalupa, Patrik, Milichovský, František
PublisherVysoké učení technické v Brně. Fakulta podnikatelská
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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