This master thesis focuses on online marketing communication. It specifies what online marketing is, what its tools are and also compares theoretical knowledge with reality. It includes a proposal to improve marketing communication with a focus on online marketing communication for a short-term accommodation provider, which will lead to both greater profit and awareness of the short-term accommodation provider.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:402083 |
| Date | January 2019 |
| Creators | Křivská, Adéla |
| Contributors | Mucha,, Martin, Mráček, Pavel |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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