The master´s thesis focuses on the marketing communication of Naše děti, o.p.s. It introduces the current structure of the communication mix and focuses primarily on online promotion. Based on properly selected analyzes, provides recommendations and suggestions to improve company´s current marketing communications.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:443027 |
| Date | January 2021 |
| Creators | Marková, Nikol |
| Contributors | Vyhlasová, Michaela, Mráček, Pavel |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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