The thesis concentrates on marketing communication on social networks run by tourism entities. Facebook and Twitter are in the middle of the attention. In the first chapter the social networks are defined and all the key concepts are mentioned. The basic principals of marketing communications are mentioned in the next chapters as well as basics of using social network by ordinary users. In the last chapter there are examples of tourism entities presentations which are analyzed a discussed.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:113651 |
| Date | January 2011 |
| Creators | Kašparová, Marie |
| Contributors | Vaško, Martin, Schütz, Josef |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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