This study measured attitudes of newspaper staff members, advertisers, subscribers, and power structure members toward the Bowie News as a news and advertising medium. Three hypotheses were tested: that members of the power structure would have a more favorable attitude toward the Bowie News than other readers; that the Bowie News would play an active role as an instrument of the power structure; and that all four publics would differ in their perception of the newspaper's role in getting information to the community. The hypotheses were tested by a t test and rejected. Publics' attitudes were homogeneous. It was concluded that the Bowie News reflects consensus opinion within the community and is a trusted news source.
| Identifer | oai:union.ndltd.org:unt.edu/info:ark/67531/metadc504183 |
| Date | 05 1900 |
| Creators | Whitfield, James Daniel |
| Contributors | Kim, Tae Guk, Marcello, Ronald E. |
| Publisher | North Texas State University |
| Source Sets | University of North Texas |
| Language | English |
| Detected Language | English |
| Type | Thesis or Dissertation |
| Format | v, 82 leaves: ill., Text |
| Coverage | United States - Texas - Montague County - Bowie |
| Rights | Public, Whitfield, James Daniel, Copyright, Copyright is held by the author, unless otherwise noted. All rights reserved. |
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