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慈善廣告中的助人故事: 東華三院、香港公益金、香港樂施會慈善文本研究. / 東華三院香港公益金香港樂施會慈善文本研究 / Meaning of charity: textual analysis of media products from Tung Wah Group of Hospitals, the Community Chest of Hong Kong and Oxfam Hong Kong / Ci shan guang gao zhong de zhu ren gu shi: Dong hua san yuan, Xianggang gong yi jin, Xianggang le shi hui ci shan wen ben yan jiu. / Dong hua san yuan Xianggang gong yi jin Xianggang le shi hui ci shan wen ben yan jiu

陳偉超. / "2008年5月". / "2008 nian 5 yue". / Thesis (M.Phil.)--Chinese University of Hong Kong, 2008. / Includes bibliographical references (leaves 69-76). / Abstract also in English. / Chen Weichao. / Chapter 第一章 --- 引言 --- p.1 / Chapter 第二章 --- 成效、標簽、資源分配:慈善文本的硏究進路和結果及硏究設定 --- p.5 / Chapter 第三章 --- 文獻回顧:慈善理念在不同場域中的形態 --- p.16 / Chapter 第四章 --- 三個慈善機構的慈善論述 --- p.31 / Chapter 第五章 --- 總結:慈善文本深度閱讀 --- p.62 / 附件一 --- p.68 / 參考書目 --- p.69

Identiferoai:union.ndltd.org:cuhk.edu.hk/oai:cuhk-dr:cuhk_326242
Date January 2008
Contributors陳偉超., Chinese University of Hong Kong Graduate School. Division of Communication., Chen, Weichao.
Source SetsThe Chinese University of Hong Kong
LanguageChinese, English
Detected LanguageEnglish
TypeText, bibliography
Formatprint, iv, 76 leaves : ill. ; 30 cm.
RightsUse of this resource is governed by the terms and conditions of the Creative Commons “Attribution-NonCommercial-NoDerivatives 4.0 International” License (http://creativecommons.org/licenses/by-nc-nd/4.0/)

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