Nowadays marketing and propagation are standard features as for the general public then businesses themselves. We can not imagine a company or organization which would not be using marketing in any form at all. The main intention of this dissertation is to determine the best composition of communications mix for south Moravia’s children hospital healthcare organization, contributory organization within limited budget.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:225241 |
| Date | January 2015 |
| Creators | Paděra, Lukáš |
| Contributors | Konupková, Iva, Kaňovská, Lucie |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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