This diploma thesis deals with an entrepreneurial plan concerning the development of the business company MISE s.r.o., Ltd. The company has been working on the market as a distributor of medical aids for diabetics. The theoretical part is focused on the general characteristic related to the topic. The following analytical part contains the company characteristic, market analysis, financial analysis, the analysis of the outer and inner environment, including the plan evaluation for further expansion. In the conclusion, I summarize both the strong and weak points of the company, and also the opportunities and threats. The proposal part is based on the defined summary of the analytical part. The individual actions will aim to assemble an entrepreneurial plan, which will lead to the company expansion.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:224760 |
| Date | January 2014 |
| Creators | Sedláček, Miloš |
| Contributors | Novák, Zdeněk, Rompotl, Jaroslav |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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