In my diploma thesis I'm dealing with questions of visual communication and corporate identity in connection with company's management. At first I briefly characterize termins connected with this topic such as communication, visual communication, corporate identity. In the second part of my thesis I made a set of advices and recommendations for management of small companies, which should help them to orient in the problematics of corporate identity and visual style. These recommendations are supported by practical example of graphical manual I made for that.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:76543 |
| Date | January 2009 |
| Creators | Kyncl, Jiří |
| Contributors | Horný, Stanislav, Krsek, Libor |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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