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Strategie malé maloobchodní firmy / The strategy of the small retailer

The aim of my thesis is the description and the analysis of the strategy. The thesis appreciate the Marketing mix of the retailer and the competitive strategy. I tried to describe the whole competitive position of the retailer in the market and the ability to compete.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:4961
Date January 2008
CreatorsKeslerová, Kateřina
ContributorsFilipová, Alena, Zeman, Jiří
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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