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The Competetive Strategy of Shopping Center Industry in Taiwan

Summary
This research uses case study as methodology. The researcher interviews several shopping centers¡¦ managers for a better understanding of shopping center industry in Taiwan.
The analysis and comparison of cases is basically based on following points: strategy and managerial philosophy, location, marketing function, product assortment management, service, space design.

Identiferoai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0709102-165228
Date09 July 2002
CreatorsChiu, Chung-Chi
ContributorsTai-hwa Chow, Ming-rea Kao, Albert Wenben Lai
PublisherNSYSU
Source SetsNSYSU Electronic Thesis and Dissertation Archive
LanguageCholon
Detected LanguageEnglish
Typetext
Formatapplication/pdf
Sourcehttp://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0709102-165228
Rightsunrestricted, Copyright information available at source archive

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