The core issues of traditional manufacturing industry are production and marketing. Adopting the suitable marketing strategies and production techniques based on each product characteristics will render competitive advantage.
In this paper, the relationship between the knowing of production and application process of sales representatives and the marketing process was studied. Customers from different regions having various concerns of the quality and cost, require differently. The customer feedbacks collected and classified as quality and service issues, were delivered to both the production and marketing departments to help them finding the solution together.
What is more, the production department can be engaged in the improvement and follow up the result for the execution according to the customer feedbacks collected from sales department and some problems which occur during production. This research provides opportunities for employees to exchange experiences, learn from each other, and improve techniques in order not to make the same mistakes again. They have learned to do everything of their own accords and increase the efficiency of management as well. It also helps the marketing personnel to understand that their knowledge on product properties and production process and successfully stimulates to learn more and enhance the skills of selling and negotiating as well.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0725109-102557 |
| Date | 25 July 2009 |
| Creators | Yu, Chou-li |
| Contributors | Ming-rea Kao, Kuang-s Yeh, Pei-how Hung |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0725109-102557 |
| Rights | not_available, Copyright information available at source archive |
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