The objective of this thesis is mapping of the situation about customer competition. Attention is first employed on a marketing communication and then is entertained about sales promotion of a final consumer with specification - customer competition. Authoress devotes to legislative framework, organization, problematic areas of consumer competition. In the next part of this thesis is took over the interview, which has clear up the attitude of questionedes towards customer competition.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:9406 |
| Date | January 2008 |
| Creators | Lacinová, Eva |
| Contributors | Vávra, Oldřich, Zamazalová, Marcela |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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