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Strategická analýza a návrh konkurenční strategie pro firmu KRINNER CZ s.r.o. / Strategic analysis and competitive strategy design of KRINNER CZ s.r.o. company

This thesis deals with strategic analysis of particular organisation. Appropriate methods of internal and external analysis are chosen and theoretically described as well as the theories for competitive strategy design. In practical part of the work, strategic analysis outputs are implemented for the needs of organization with a view to formulate optimal design of competitive strategy. The work concludes with results summarization, representing the preview to the strategy selection issue, designated for the needs of company management.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:74981
Date January 2010
CreatorsHůlková, Romana
ContributorsKrause, Josef, Hamr, Tomáš
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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