The aim of this work was to provide a coherent view of the competition, which operates in the dairy market. I focused on the three largest competitors on this market. With each analysis, I find their competitive advantage, see what the competition is doing better and I propose possible improvements for MADETA as to strengthen its market position.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:11907 |
| Date | January 2008 |
| Creators | Hadačová, Michaela |
| Contributors | Kovář, František, Dvořák, Jiří |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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