Aim of this thesis was to develop a complete strategic analysis of the selected company OREA Hotel Dvořák Tábor. The theoretical part deals with the characteristics of the basic concepts of strategic management, strategy, corporate culture, external and internal strategic analysis, SWOT analysis and strategy formulation. These theoretical foundations are applied to practical business. Since it is now declining demand for hotel services, due to financial crisis, the aim is to propose a strategy that will lead to the maintenance or at best, to increase market share.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:12454 |
| Date | January 2008 |
| Creators | Janurová, Jana |
| Contributors | Kovář, František, Dvořák, Jiří |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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