This thesis concerns Competitive intelligence, which is relatively new and unknown discipline in Czech republic, but despite this fact it is evolving very quickly. The goal of the thesis is to describe competitive intelligence, it's theoretical background, concepts, methods and tools and to apply them on chosen sector of czech economy. Chapters 1, 2 and 3 focus on theoretical background of competitive intelligence and it's place in company's structure. Chapters 3 and 4 describe some selected analytical methods and tools of CI. Finally the chapter number 6 analyses the market with logistics services in Czech republic.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:19142 |
| Date | January 2009 |
| Creators | Zgraja, Michal |
| Contributors | Molnár, Zdeněk, Jergon, Roman |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
Page generated in 0.0018 seconds