This thesis describes the design of Competitive Intelligence for the selected construction company. The main objective of this work is to choose a competent person responsible for the implementation of activities of CI in this company, identify appropriate sources for information about the company environment and tools for monitoring. The theoretical part is based on the scientific literature and focuses on the characteristics of competitive intelligence and describes the various phases of the intelligence cycle. The theoretical part includes the chapter, which deals with the issue of CI in the small companies. Then, there is the typology of information sources which describes the tools for information monitoring through the Internet. The practical part of this thesis deals with the design system of the competitive intelligence for the selected company. The first part has evaluated the actual situation in the construction industry in the Czech Republic and conducted research information sources suitable for tracking environment of the construction company. Based on this research there are recommended sources of information in the next chapter that should be monitored and there are also selected tools for collecting and monitoring information. Part of the proposed solution is the choice of the officer responsible for the conduct of CI. The last chapter of the practical part describes the processes that must be performed by the specialist in the various stages of the reporting cycle and it also determines the structure of the data entered into the system. The contribution of this work is to improve collecting, processing and distributing information efficiency about the company´s environment and to establish a systematic recording of detected events, opportunities and threats. Another benefit is a practical demonstration of the introduction of the CI system that respects the constraints of small companies and an overview of IT tools, which can be used by these companies for systematic information monitoring and collection.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:201673 |
| Date | January 2015 |
| Creators | Fialková, Veronika |
| Contributors | Molnár, Zdeněk, Tomek, Aleš |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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