This Master´s Thesis introduces options of using Comptitive Intelligence to predict future actions of Competitor. The first part describes the current situation of the company and theoretical assumptions. In the second part are shown possible methods of application of competitive intelligence in the company.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:316709 |
| Date | January 2017 |
| Creators | Kulhánková, Nikola |
| Contributors | Matulík, Ondřej, Bartes, František |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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