This diploma thesis deals with the process of introducing Competitive Intelligence into a selected agricultural company in order to help the company improve its market position and gain a competitive advantage. After evaluating the current situation of the company, there is a problem to be solved. After the theoretical part, the CI process is proposed to the company, including the phases that the company has to go through during the implementation. Then follows the use of selected methods for the analysis of the most important competitor. In conclusion, the whole proposal of the solution is summarized, including benefits for the company and possible shortcomings.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:400204 |
| Date | January 2019 |
| Creators | Komosná, Věra |
| Contributors | Součková, Markéta, Bartes, František |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
Page generated in 0.0015 seconds