The thesis investigates possible measures that should increase competitiveness. The company offers services in the field of sales of electronics, house hold items and drugstore goods. At the begining the company is presented, together with it's history, subject of trade as well as bussiness location. Furthermore I analyze the bussiness according to inner and outer environment. Measures leading to competitiveness increase are proposed based on the results of this analysis.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:234836 |
| Date | January 2016 |
| Creators | Kryštofová, Ivona |
| Contributors | Mráček, Pavel, Zich, Robert |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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