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Návrh optimální konkurenční strategie pro tržní segment dveřní kování / Proposal of the Optimal Competitive Strategy for „Door Fittings“ Market Segment

The master’s thesis describes current situation on the market and its competition. It contains the proposal of an optimal competitive strategy for market segment „door fittings“ for the Czech Republic which should lead to maintenance of the position of the company or to reinforce its position on the market.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:222509
Date January 2010
CreatorsNytrová, Jana
ContributorsGregůrek, Tomáš, Bartes, František
PublisherVysoké učení technické v Brně. Fakulta podnikatelská
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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