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The Study of Competitive Strategies of Medium local Radio News.

This research aim the power frequency modulation place broadcasting station usage competes strategy in the method of the news realm in the study Taiwan and present of media content, and according to the audience rating and the advertisement earning, choice region in Kaohsiung of four the appliance set-the Kiss, ETFM, BEST and UFO, through manage the analytical mode of the realm, take into a comparison and study its each different news a competition strategy, try Be competing vehemence of broadcast market, for in broadcasting station in the power place looks for to broadcast the news way of everlasting management.

Identiferoai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0824106-145439
Date24 August 2006
CreatorsTu, Wei
Contributorsnone, none, none
PublisherNSYSU
Source SetsNSYSU Electronic Thesis and Dissertation Archive
LanguageEnglish
Detected LanguageEnglish
Typetext
Formatapplication/pdf
Sourcehttp://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0824106-145439
Rightsunrestricted, Copyright information available at source archive

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