Conventional wisdom believes that customer satistaction has a positive effect on profitability, normally measured in such terms as return on assets(ROA). It is not, however, clear whether customer satisfaction has a current effect or lagged effect on profitability¡Xan issue of importance but largely neglected. I fill the void by examining how current current and past customer satisfaction performance affects corporate value(China automobile industry). In addition, comprehensive income and investment capital are also important causes to corporate value. As a result, I take comprehensive income, investment capital and current and past customer satisfaction performance into account to see the relationship with corporate value.
Results show that current customer performance bears no relationship to corporate value while past customer performance is a positive effect on corporate value. Comprehensive income, investment capital also have positive effect on corporate value. That is, customer satisfaction performance has a lagged effect on corporate value
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0615106-104631 |
| Date | 15 June 2006 |
| Creators | LAI, HSIU-JU |
| Contributors | none, none, none |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0615106-104631 |
| Rights | not_available, Copyright information available at source archive |
Page generated in 0.0024 seconds