The aim of this diploma thesis was to compare the way the Oberbank AG trademark is perceived by the public and by the employees of the company and, using the analysis and comparison of the perception, to suggest a possible change in the company?s way of communication.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:153575 |
| Date | January 2013 |
| Creators | KOSOVÁ, Jana |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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