The work deals with the possibilities of using social networks in business. In theoretical part it tells about the development of social networks. The main objective was to show the cons and pros of using social networks and the tools that this phenomenon offers for the business. In order the work became not only the theoretical narration, there where chosen several companies that are operating in the same field. The practical part is devoted to the analysis of the entire field and create annual strategies for the selected company Janks, spol. s.r.o.. This part could be construed as a recommendation for the implementation of projects with the same intention and all the projects that want be taken as active and successful.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:165265 |
| Date | January 2013 |
| Creators | Larionov, Jan |
| Contributors | Molnár, Zdeněk, Chlapek, Dušan |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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