Return to search

Komunikačná stratégia spoločnosti Guarant International spol. s r.o. / Communication strategy of Guarant International Ltd.

The thesis deals with the marketing communication of the selected company. The theoretical part follows the theoretical perspective on marketing communication and particularly marketing of services. The third chapter analyzes a specific company, its activity and market position. The fourth chapter is devoted to communication strategy and communication tools of the company. The last chapter evaluates the tools and gives suggestions to improve communication.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:16461
Date January 2009
CreatorsVišňovská, Lenka
ContributorsHalík, Jaroslav, Fábry, Peter
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageSlovak
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

Page generated in 0.0018 seconds