The diploma thesis creates a marketing strategy proposal for a synergistic construction product for a selected company. Through theoretical knowledge, research is conducted that defines the main direction and target segments of the marketing strategy. Based on these attributes, market analyzes are conducted that lead to the mapping of potential opportunities and risks by which the process of launching the new Timbex building system is proposed
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:400209 |
| Date | January 2019 |
| Creators | Valová, Aneta |
| Contributors | Čaputa, Jan, Chlebovský, Vít |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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