The paper presents a review of 128 studies on the behavior of older consumers
published in the last 35 years (from 1980 to 2014) in 35 peer-reviewed journals.
The purpose of the procedure is twofold: First, we aim to summarize results on agerelated
changes in consumer research. Second, by doing so, we evaluate the relative
importance of age-related factors (chronological, biological, psychological, and social
age as wells as life events and life circumstances) in research on older consumers.
Results of the review show that research on older consumers is still dominated by
investigations using chronological age. Influences of other aspects of the aging process,
although recommended by previous research reviews and providing valuable
insights, are still playing a minor role in the investigation of consumer behavior.
Research with alternative age measures is still in an early, exploratory stage and future
studies should include specific aspects as well as multitheoretical models of aging.
| Identifer | oai:union.ndltd.org:VIENNA/oai:epub.wu-wien.ac.at:5385 |
| Date | 12 1900 |
| Creators | Zniva, Robert, Weitzl, Wolfgang |
| Publisher | Springer Nature |
| Source Sets | Wirtschaftsuniversität Wien |
| Language | English |
| Detected Language | English |
| Type | Article, PeerReviewed |
| Format | application/pdf, application/pdf |
| Rights | Creative Commons: Attribution 4.0 International (CC BY 4.0), Creative Commons: Attribution 4.0 International (CC BY 4.0) |
| Relation | http://dx.doi.org/10.1007/s11301-016-0121-z, http://www.springernature.com/de/, http://epub.wu.ac.at/5385/ |
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