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Sport sponsorship match-up effect on consumer based brand equity an application of the schematic information process /

Thesis (Ph. D.)--Florida State University, 2004. / Advisor: Dr. E. Newton Jackson, Jr., Florida State University, College of Education, Dept. of Sport Management, Recreation Management and Physical Education. Title and description from dissertation home page (viewed Jan. 13, 2005). Includes bibliographical references.

Identiferoai:union.ndltd.org:OCLC/oai:xtcat.oclc.org:OCLCNo/57466312
Date January 2004
CreatorsKoo, Gi-Yong. Jackson, E. Newton.
Source SetsOCLC
LanguageEnglish
Detected LanguageEnglish

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