This thesis examines the tendency of customers - men and women, whether and how their buying habits are changing. Next the approximation of gender roles and manifestations of this process in shopping behavior are examined.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:75125 |
| Date | January 2009 |
| Creators | Fimbingerová, Kateřina |
| Contributors | Koudelka, Jan, Hubinková, Zuzana |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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