It pays much attention on environmental protection in the twenty-first century. However, in Taiwan, the recycling rate of dry batteries is still under 20% which is much less than that in American and EU. This study combined consumer behavior, environmental behavior and the related reference into the research model to find the factors affecting the buying and recycling of dry batteries. So two behaviors were predicted in the model. This study took 192 Kaohsiung citizens as respondents. After filtering out some unsuitable respondents, keep 179 samples to analysis.
There are six variables in the buying model, such as price, self-efficacy, environmental concern, response efficacy, environmental responsibility, and habit. By using the method of hierarchical regression, results showed that price and environmental concern can significantly predict the buying intention (£]s > .25, ps < .001). Then put into other variables, habit can also affect the buying intention (£]¡×.28, p < .001). Besides it can increase the power of explanation from 31% to 37%. As for the recycling model, past habit is dependent variable and price, self-efficacy, environmental concern, environmental knowledge and age are independent variables. Results showed that self-efficacy and age can more significantly (£]s >.27, ps <.001) affect past habit than environmental knowledge (£]¡×.14, p < .05). and the R-square is 23%.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0803106-173553 |
| Date | 03 August 2006 |
| Creators | Chen, Ming-sheng |
| Contributors | none, none, San-pui Lam |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0803106-173553 |
| Rights | off_campus_withheld, Copyright information available at source archive |
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