M.Comm. / Marketers have historically found it convenient to bundle the Asian consumer market together with the black consumer market or the white consumer market depending on the product or event under consideration. As we move toward an era of customised products and individualised service, minority markets become more difficult to overlook. Their unique characteristics demand that they be targeted as separate and unique market segments distinct from the mass markets that dominate the marketing environment.
| Identifer | oai:union.ndltd.org:netd.ac.za/oai:union.ndltd.org:uj/uj:9265 |
| Date | 14 August 2012 |
| Creators | Rau, N. |
| Source Sets | South African National ETD Portal |
| Detected Language | English |
| Type | Thesis |
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