The aim of the master thesis is analysis of customer´s consumer behavior in a Second hand shops in Czech Republic. My assistments is processed like a research´s replication of second hand´s life style. This was compared between American and Chinese youth, which its results were recently published in the International Journal of Consumer Studies. Firstly the research is aimed on discovering reasons, why people buy stuffs there. Secondly which concerns or limits affecting buying the used goods and if social groups have influence on a choice of goods. In the end the main result is discovering common features of consumer´s behavior and subsequent customer profiling.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:262256 |
| Date | January 2015 |
| Creators | Trávníčková, Monika |
| Contributors | Šimůnek, Michal, Král, Pavel |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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