The work is divided into two parts - theoretical and practical part. The theoretical part includes a description of the concept and brand image. Part of the application includes the preparation and subsequent application of an electronic questionnaire from the perspective of the selected target group.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:137263 |
| Date | January 2012 |
| Creators | MAŘÍKOVÁ, Lucie |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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