This Master's thesis is focused on the draft of an e-shop offering consumer goods with foreign origin including plan, how to promote such e-shop especially using tools of the internet marketing. Before the draft itself, there are definitions of technical terms and the specification of local legislation closely related to the electronic sale. The thesis further includes the analysis of outer environment performed in order to discover factors, which are considerably affecting retail sale in general, respectively its electronic form.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:318347 |
| Date | January 2017 |
| Creators | Randýsek, Tomáš |
| Contributors | Rabovský, Miroslav, Luhan, Jan |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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