This diploma thesis deals with issues concerning marketing strategy of a new product at Provident Financial, s. r. o. The main grounds for the new product and appropriate proposal of marketing strategy are the figures acquired on the basis of theoretical findings and application of chosen marketing methods. The outputs of the thesis is the new product and the specific proposal of component parts regarding marketing strategy.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:241480 |
| Date | January 2016 |
| Creators | Kocourková, Jana |
| Contributors | Svoboda, Martin, Schüller, David |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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